Fun With A Purpose

Before the first shovel of dirt was moved to build Aquarium at the Boardwalk, we knew that conservation was going to be part of our mission. We wanted to support a cause that our whole team could rally around. Becoming part of the largest reef restoration effort in the world was the perfect fit. We partnered with Coral Restoration FoundationTM to educate our Guests about coral and inspire them to take action with us. In addition to raising funds for CRFTM, our Aquarists are thrilled to be able to cultivate corals that will soon repopulate the Florida Reef Tract.

Caring For Our Communities

Giving back is in our DNA. Thousands of non-profits nationwide have counted on our ticket donations to further the worthy work they do. In California’s Conejo Valley, our storage facility is known for actively supporting local organizations. We’ve donated more than a half million bottles of water, held annual toy drives, funded scholarships for graduating high school seniors, and volunteered staff hours to causes such as Big Brothers Big Sisters of Ventura County, Paw Works, Surfrider Foundation, and Motor 4 Toys. Helping make our communities smile makes us smile!

Investing in Long-Term Success

When we choose a market, we make it our responsibility to be part of its long-term appeal. Our mammoth facades are landmarks, and we continually re-invest in keeping them pristine. A mere five years after the first Walk of Fame star was dedicated in 1960, the first Hollywood Wax Museum was born. Contributing to Hollywood’s legacy and excitement has been our passion ever since. Over the last 15 years, we’ve also been first adopters of Branson’s revitalization efforts such as the Spirit of 76 Promenade Project. We’re proud to play our part in the collective effort to keep our destinations thriving.

Local Stewardship

The people who live and take pride in our neighborhoods are top of mind for us. As community leaders, we help our cities stay clean, safe, and inviting by donating our time to local chambers of commerce, business improvement districts, and city commissions. We’ve also been first to support local disaster relief efforts for victims of wildfires, tornadoes and hurricanes. By publishing the annual Official Walk of Fame Guide, we participate in the ongoing preservation of the treasured Hollywood Walk of Fame. We love contributing to thoughtful solutions that make life better for locals and visitors.

Fun to the Core

What We Do